YoPro is a product line under the Danone brand, offering a range of high protein and low sugar yogurt and dairy beverages, making them particularly appealing to individuals focused on fitness or looking to increase their protein intake.
PROJECT DEVELOPED AT BENDITO DESIGN.
YEAR: 2018
CREATIVE DIRECTION: Marcia Faria and Titha Kraemer
GRAPHIC DESIGN: Beatriz Janoni
"Our focus was on visually communicating the brand's core message of convenience and nutritional excellence. Central to our design strategy was highlighting the balance between protein content and reduced sugar, key selling points for YoPro's consumers. Through clean typography and clear nutritional information, we sought to emphasize the product's high-protein in a visually engaging way."
