Aiming to boost the brand in the international market through the export of its products, the project brings a modern visual language and opts for a clean label, aligning with the brand's purpose of making the cosmetics industry more conscious, responsible, ethically sourced and natural.
One of the key factors for the project execution was the process, which began with immersion with the client, where it was possible to absorb their expertise regarding the product and the company's strategic objectives.
PROJECT DEVELOPED AT VALKIRIA IC.
YEAR: 2019
CREATIVE DIRECTION: Matheus Pinto and Beatriz Janoni
GRAPHIC DESIGN: Beatriz Janoni, Leonardo Krug and Henrique Azevedo
3D: Rodrigo Martins Costa
" The technical and creative development was guided by the significant challenge of developing a graphic layout for the label that would identify the brand and communicate the attributes and ingredients of the product in a small printing area. Despite these restrictions, it was possible to bring, in a legible and well-structured manner, relevant elements and characteristics of the oils to the packaging, whose language was unfolded in nine distinct labels, a simple carton, and two box models that come with a sticker to identify different types of oil."
Amazonian Origin
Tropik Cosmetics takes pride in its Amazonian origin, drawing inspiration and sourcing ingredients from the rich biodiversity of the Amazon rainforest.
This region is renowned for its vast array of botanical treasures, many of which possess unique properties that are beneficial for skincare and aromatherapy.
Reflecting this Amazonian heritage, a botanical illustration of a native plant was used in the graphic project that appears on the cartons and boxes.
