Kurotel is a renowned spa located in Gramado, Brazil, known for its focus on health and wellness. It stands out for its holistic approach, combining medical expertise with luxurious amenities to provide guests with a comprehensive wellness experience.
PROJECT DEVELOPED AT VALKIRIA IC.
YEAR: 2019
CREATIVE DIRECTION: Matheus Pinto
GRAPHIC DESIGN: Beatriz Janoni, Bruna Dipp and Leonardo Krug
3D: Matheus Pinto
Top 10 spas on the continent
The spa offers a wide range of services, including medical consultations, nutritional counseling, fitness programs, spa treatments, and stress management techniques, and has gained international recognition for its innovative programs and treatments aimed at promoting health, longevity, and quality of life.
What sets Kurotel apart is its personalized approach to wellness. Overall, Kurotel is not just a spa; it's a destination for holistic healing and self-discovery, where guests can embark on a transformative wellness journey under the guidance of expert professionals in a serene and nurturing environment.
"We embarked on an extensive immersion: experiencing the Kurotel for three days and conducting a workshop with the board and leaders. We also delved into the world of spas and medical centers, understanding the competitors and analyzing benchmark companies. Based on this, we identified what is relevant, distinctive, and authentic for Kurotel. We concluded that Kurotel is a contemporary center that hosts, welcomes, and cares for the health and well-being of all its guests. A business that provides a welcoming environment that conveys knowledge and the Kur lifestyle."
A brand with a sophisticated, welcoming, and luxurious personality is now conveyed in every detail, tone of voice, and material.
