Território 63 is a boutique of Extra Virgin Olive Oils from the Coimbra Martins Costa family, which carries out artisanal cultivation and selection of olives to extract a premium and unique product, with the freshness, aroma, and vitality of the Brazilian Pampas.
PROJECT DEVELOPED AT VALKIRIA IC.
YEAR: 2020
CREATIVE DIRECTION: Matheus Pinto and Beatriz Janoni
GRAPHIC DESIGN: Beatriz Janoni and Matheus Pinto
3D: Rodrigo Martins Costa and Matheus Pinto
"The project was crucial for the maturation process of the olive oil business at the Coimbra Martins Costa family, which until then produced batches only for personal consumption or for friends. The new visual identity marked the beginning of a new venture, which now had a presentation that matched its product. Website, social media, and other materials were created from this work, which captivates people and stands out for the sophistication and exclusivity of the batches. The Território63 brand design enabled the family company to connect with its target audience and expand its presence in the premium olive oil market."
"Extra Virgin" or 100% flawless
Immersing into the client's universe, it became evident just how unique their olive oil production is, with complete control over the term "Extra Virgin," certifying its purity at 10/10. The visual identity is centered around a minimalist and refined approach, capturing the essence of the Pampas through the carefully curated color palette, textures, and the incorporation of territorial lines in the graphic design. With 63% representing the proportion of the Pampa biome in Rio Grande do Sul, it was crucial to visually communicate this distinctive aspect of the product.
Worth every drop
The creative process was guided by the strong connection between the owners and the region of the Brazilian Pampas, connecting and bringing the freshness, aroma, and vitality of the territory where the plantation is cultivated to the customers' table. The brand Território63 entered the market betting on design to win people over and present new possibilities to those who prioritize an olive oil that rescues Portuguese origins and tradition, bringing the benefits of a premium product that is worth every drop, every spoonful, and every taste.
